Not sure what gifts to get friends and relations that live nowhere near you? A great British Hamper can send your best wishes as far away as Australia.

‘That’s called ‘sizzle’, a friendly packer tells me as I handle one of the elements that go into packing a British Hamper Company hamper for postage.

I feel like Gregg Wallace, but while he always feigns amazement, ‘Gor! Vat’s incwedible!’, I am genuinely intrigued..

Sizzle is the trade word for the shredded paper ‘straw’ that is used in vast quantities not just to protect all the items in transit, but to add to the visual appeal and the excitement when the lucky recipient delves into their hamper.

‘We do it in layers, as well as around the items, that way the surprises keep coming. It’s all part of the fun’.

It’s a happy place, The British Hamper Company. The regular staff of around eighteen are right now supplemented with another thirty to handle the demands of Christmas. There is no automation, no humming soulless machines, each packer finds all the items required for the hamper that’s been chosen online and adds them to the hamper by hand.

There’s an art to the packing and each item has its own rules to make sure it presents at its best. Even the ribbons are tied in a standardised way. ‘I love working here.’ one young seasonal worker tells me (and no, she was not in earshot of management) ‘best place I have ever worked. It’s good to know what you’re packing will be a lovely gift for someone and doing it well is satisfying’.

It’s a family business, James Tod is the co-founder and MD, his dad Mike is the other founder and Chairman, and his sister Alice is Sales Director. In 2014 they decided to get into e-commerce and from experience in his world travels, James felt there was demand from expats for much loved British food, as well as British gifting.

A website was set up and the best British artisan producers found. At first, working out of a gazebo office and a barn, sales were slow, around sixty hampers a month. Then came the first Xmas period and sales hit a thousand a month. Now sales are around 30 thousand a year, and they have a proper warehouse facility just outside of historic Lincoln.

‘Thirty five percent of our hampers go overseas’ explains James as we eat a ‘picnic lunch’ using a variety of delicious goods from the warehouse, ‘although’ he says, gesturing at the table, ‘of course those going out of the UK can’t contain perishable produce like this smoked salmon’. It’s very good smoked salmon, and I help myself to some more luscious slices. I also eat more than I should of the All Butter Cheddar Biscuits,  which are absolutely delicious and fiendishly addictive.

‘We begin planning for Christmas in March,’ James explains,’then start test-tasting new products and ordering the stock in May. Finally in September we begin to pack 500 – 600 hampers a day with the dry goods. These can be stored ready and then just before dispatch in go any perishables such as cheese and salmon, as well as any personal message. Delivery is guaranteed within a few days in the UK, often the next day.’

Each year artisan producers all over the UK approach the company hoping to be selected, a tasting task that the family relish. Whilst everything in the hampers carries only TBH branding, the volume they can sell makes it well worth it for the producers because that income supports their businesses in a reliable way. ‘They can focus on creating great products and we do all the rest,’ says James.

So what might lucky recipients find in their hampers, which come in all sizes from bijou to whopping?  Well a £55 Xmas hamper has Sweet & Salty Popcorn, Caramel Sea Salt Fudge Gifting Tin, Bean to Bar Milk Chocolate, Jalapeno & Lime Mixed Nuts, Festive Spiced Cookies, Sea Salt & Black Pepper Corn Crunch, All Butter Cheddar Biscuits and Bean to Bar White Chocolate. The options are almost infinite and all very tasty.

At the very top end there is the £1000 Grand Extravagance Hamper with whiskies, cheeses, and superb English sparkling wines, amongst a plethora of other treats, all in of course an eco-friendly traditional wicker basket. Hampers also come in cool cardboard boxes, too.

In between there is a massive choice to suit all tastes, including vegan, gluten-free, halal and other specialty options. About thirty five categories in all, which makes picking the perfect hamper very easy.

Prices include packaging and carriage to your chosen destination. And with a hub in the Netherlands, hampers and gourmet produce can be shipped across Europe with fast and reliable delivery and no additional customs fees.

‘We also do a good trade year round in providing corporate gifts.’ adds James, ’many big companies like to fly the flag with their customers and a luxury hamper of British goods is a great way to do it. We can personalise their hampers, too.’

Down in the warehouse, I have a go at packing. It is actually quite good fun, although my attempt would not pass the quality control. My sizzle action is praised though ‘Nice and tight’.

Maybe I can come back next year.

You’ve still got time to order a gift hamper for someone special for Xmas, although the last dates for abroad are fast approaching.

Make your choice at www.britishhamper.com

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