Premium fruit cider brand, Rekorderlig has launched a new fruity flavour: Peach-Raspberry.
Perfectly timed for the warmer weather, this fruity beverage is set to keep you refreshed for the summer temperatures. Rekorderlig’s Peach-Raspberry Cider combines the delicate juiciness of peaches, with a hint of raspberry, creating a uniquely refreshing experience.
A dryer flavoured cider, the Peach-Raspberry flavour packs the vibrant, fruity punch that consumers have come to love and expect from the brand, to create a flavour first in the category that delights the taste buds and makes it the ideal choice for light-hearted summer sipping.
This summer is all about peach, with ‘Peach Fuzz’ coined by Pantone the colour of 2024. This playful flavour, which is unlike any other, fills a peach-shaped gap in the cider market.
Stuart Ayre, Marketing Controller Cider & Beverages at Molson Coors Beverage Company said: ‘Peach is a rapidly-growing flavour trend that’s becoming hugely popular across food and drink, but doesn’t have as much of a presence in fruit cider yet.
Our new launch featuring a first of its kind flavour combination will help consumers enjoy this new trend as the warmer weather approaches.’
Available in both 500ml bottles and handy 10x330ml can packs, Rekorderlig’s Peach-Raspberry Cider is designed for easy enjoyment, ensuring a peachy-perfect summer.
Whether on-the-go or gathering with friends, this new flavour promises to bring playful fun to any occasion.
Rekorderlig is renowned for packing bold fruit flavours into every bottle, and the new Peach-Raspberry is no exception.
Crafted in Sweden, Rekorderlig has shaken up the fruit cider industry with its innovative flavour combinations, all while using pure Swedish spring water.
To celebrate the launch of the new Peach-Raspberry flavour, Rekorderlig Cider has created the world’s first peach-shaped ‘Cold Sauna’ which will be landing in central London on the 22nd of August. Passersby can enjoy a refreshing moment of respite from summer in the city whilst sipping on an ice-cold Peach-Raspberry cider.
Commuters have consistently dubbed the Central Line as the worst tube line in the capital…
Well, Rekorderlig has heard these cries and invite hot and bothered city goers who are coming and going from Liverpool Street, to refresh and rediscover their carefree spirit by heading down to experience their ‘Cold Sauna’ right in the heart of the city!
Step inside the peach-shaped Cold Sauna where the temperature is kept at a refreshing 16 degrees, and you will have the chance to sample Rekorderlig’s new Peach-Raspberry cider, a delightful blend of juicy peach and a hint of raspberry that’s perfect for summer.
The Cold Sauna will be popping up at Broadgate Tower, Liverpool Street on 22nd August, from 12pm until 6pm.
And Hackney Bridge, London from 23rd – 27th August.