London Cocktail Week is almost here, and Ableforth’s will be hosting a week long, immersive subterranean cocktail pop-up featuring international bar takeovers, interactive tastings, delicious cocktails and games to entertain, delight and educate cocktail lovers.
Ableforth’s is bringing its award-winning range of craft spirits, including the one and only Bathtub Gin, to life with day-to-night cocktail den, Ableforth’s Underground. The subterranean cocktail pop-up will be located just a stone’s throw away from the main London Cocktail Week Hub, in the heart of all the cocktail action. By day, trade and consumers alike are invited to stop by and retreat from the madness while enjoying coffee and free wifi. By night, the space will be transformed into a lively cocktail hideout with international guest bartenders, a gamut of games (including Gin Rummy and Rummikub) and most of all, great cocktails. Play Gin Rummy while sipping a signature serve made with Bathtub Gin or Rumbullion!, explore the rest of the Ableforth’s range through an interactive tasting wall and peruse the Ableforth’s bottle shop to take home your very own bottle of Bathtub Gin or Rumbullion!. “We are delighted to be returning to London Cocktail week and be part of the excitement and unrivalled liquid creativity that goes with it,†said Adam Wyartt, Ableforth’s global brand manager. “Having our own home for the week means we can really tell the story of our brands and, over some cocktails and a hand or two of cards, introduce new friends to our award-winning range of accomplished spirits and liqueurs.â€ÂAbleforth’s Underground will be open 11am-11pm during London Cocktail Week (2nd to 8th October), with free entry every day. Ableforth’s Underground: Basement 82a, Commercial Street, London E1 6LY